We help companies and brands to increase sales on the European market across all consumer touchpoints. ASM Group is the umbrella brand for all our subsidiaries in Austria, Germany, Italy, Poland and Switzerland.
The combination of our agencies brings together experts in sales, technology, communications, brand experience and commerce/e-commerce.
As a member of the European Sales Influence Group (ESI), we can offer all services across Europe.

Our Agencies at a glance

  • ASM Sales Force Agency
  • Financial Service Solutions
  • Grey Matters
  • Gruppo Trade
    Service Polska
  • Largo Group
  • TRADE S. p. A.
  • VERTIKOM
    Sales
  • VERTIKOM
    Austria
  • VERTIKOM
    Group
  • VERTIKOM
    Switzerland
  • Vitamin E
  • Wunderknaben

Hard Facts

  • 0 Sales Specialist
  • 0 Reference Clients
  • 0 Agencies
  • 0 Countries
  • 0 Logistic Center
  • 0 M Retail doors visited
  • 0 M Clients reach

Our People

PROUD SALES CREATORS!

We are master shopper experts. Sales specialists. Sales spaces and experiences creators!
The future of retail is changing, and it inspires us to come to work every day.

Our team of over 650 colleagues across with strong culture and brands across five countries, focuses on boosting the shopper journey know-how like no other company!

From innovation and design, to marketing and sales, everything we do is backed by over 20 years of experience on- and offline.

We take pride in creating new shopper experiences and partnering with the world’s most iconic brands, while delivering with passion the highest quality services to make our clients thrive.

Adam Stańczak
CEO and Chairman
ASM Group

Alessa Begemann
Business Manager
European Sales Influence Group

Andrzej Nowak
M&A and New Business Development
ASM Group

Benjamin Rattke
Director Exhibition
VITAMIN E

Caroline Duetsch Kubik
Chief Growth Officer ASM Group and Managing Director
VERTIKOM Switzerland

Dorota Kenny
CFO
ASM Group

Fabrizio Venerini
General Manager
TRADE S.p.A.

Frank Klemm
General Manager
VERTIKOM Sales Frankfurt

Gert Pieplow-Scholl
Chief Executive Officer
VERTIKOM Group

Ilja Grendel
Managing Director
VITAMIN E

Jens Wieth
Managing Director
VERTIKOM Sales Nürnberg

Łukasz Stańczak
Member of the Management Board
ASM Group

Margarete Mierzwa
General Manager
VERTIKOM Austria

Marina Morsellino
Marketing and Communication Director
ASM Group

Marina Sallusto
CFO
TRADE S.p.A.

Niels Schiff
Managing Director
VERTIKOM Sales Eschborn

Patryk Górczyński
Managing Director
ASM Sales Force Agency

Pawel Wasko
Group Account Manager
ASM Sales Force Agency

Rafał Kukliński
Managing Director
Gruppo Trade Service

Sabrina Salis
Key Account Manager
TRADE S.p.A.

Samuele Alboino
Sales Director Italy
TRADE S.p.A.

Silke Bodmer
CFO
VERTIKOM Group

Stephan Koch
Sales and Business Development Director
ASM Group

Torsten Heinson
Managing Partner
Wunderknaben Kommunikation

Sell hard

Every market works differently. Every consumer is specific. We have the right solutions for successful selling.

As an international player, we work out analysis and strategies based on our companies’ data and experience across Europe. From a pool of more than 32.000 sales specialists we recruit and train brand ambassadors to sell your brands and products in any given context.

We can count on an international network of warehouses and logistics services and cover every step in the supply chain: from factory to consumer.

We Sell In. Sell Through. Sell Out. Sell Hard.

Our Services
SELL IN

Sales Force Outsourcing

SELL THROUGH

Merchandising, Rack jobbing, Training, Warehousing & Logistics

SELL OUT

Promotions, Sampling, Active Selling

Sales Outsourcing and Promotion
Samsung

Long-term sales promotion aimed at boosting sell-out, while also ensuring up- and cross-selling.  After recruiting, casting and onboarding both external promotion staff and permanent staff for over 350 stores, Vertikom Sales also provides regular on-line performance-based and target-group-specific training. The comprehensive plan ensures evident improvements in the quality of sales assistance through the transfer of cross-product knowledge to POS users, as well as ongoing optimization of promotions and staff scheduling. 

Training & Merchandising
Fossil

In store merchandising training for Fossil’s employees, as well as merchandising services aimed at maximizing products exposure and sales, according to the company’s business priorities.

Promotion & Sampling
PEPSICO

Through a convincing shopper experience based on sampling, tasting and POS placement, the activity focused on raising awareness about the new flavours and varieties of two PEPSICO brands in the same time frame. The gift-giving mechanisms increased consumers’ attention. From the operational standpoint, the organization of a unique travel team for two separate campaigns helped to minimise costs and maximise coverage.

Sell digital

From the first impression to the moment of purchase, we guide consumers to become your followers, buy your products and join your communities. Through creative digital campaigns and a focus on online and social media, we trigger powerful attraction and create the perfect incentives to capture potential buyers.

We generate over 10 billion impressions in 1 year. We take care of specialized B2B target groups as well as very extensive communities with several million fans and followers.

We lead to sale.

Our Services
DIGITAL MARKETING

Social Media, Influencer Marketing, Content creation, Digital ADV, Digital media buying, SEO optimization, Google Campaigns

DESIGN & TECH

Websites/Blogs, Web stores, Applications, E-commerce

FOOD COMMUNICATION
MONDELEZ

Conception and supervision of ADV production for TV and digital channels, including adaptation to country-specific preferences, recipes development and presentation in tailored "How-to-Videos". After the production, VERTIKOM Switzerland also followed with the monitoring of the implementation and rollout of the Europe-wide Facebook campaign "Milka - Biscuit Run". VERTIKOM Switzerland’s concept of ‘food staging’ gained the best scores with regards to the "Appetite Appeal” and was adopted by the customer as a new standard for the entire Mondelez Biscuits category. The success was also reflected in conversion rates and sales.

INTERNATIONAL DIGITAL CAMPAIGN
HELLA

Development of the international digital campaign for the “Master at Work” Hella Contest. Wunderknaben developed and managed the application system in 12 languages, as well as the design and development of landing page, teaser video and offline advertising material. The social media campaign on Facebook and YouTube gained 8 million reach with Facebook campaign.

SOCIAL MEDIA
SHOP APOTHEKE

A healthy life is fun, energetic and makes everybody happier. Wunderknaben’s job was to establish Shop Apotheke as the everyday healthy lifestyle partner, helping consumers to feel good. We focused on creating a uniform language and visual world for the heterogeneous ‘health’ topics so to enhance the effectiveness and inspiration of the posted content. The strategy aimed as well at expanding the target audience and build the brand community, addressing lifestyle topics and developing seasonal campaigns on the German and Austrian Shop Apotheke Facebook channels.

Sell grand

A brand is like a human. It has personality. We shape brand identities that engage people through all senses and design experiences that make brands memorable.

We work with our clients to develop consistent marketing concepts that perfectly match their needs.

We create real world brand communication, from trade fair stands to flagship stores on more than 3,500 sqm.

We design and manage events ranging from product launches to conferences and trade shows so to engage shoppers in relevant 365° experiences that lead to sales.

Our Services
SPACE

Pop-up Stores, Exhibitions, Flagship Stores

EXPERIENCE

Events, Road Shows, Activation Concepts, Product Launches

IDENTITY

Branding process, Corporate design

POP UP STORES
TOOM

Conception, planning, implementation and operation of the greenest pop-up store of all times for TOOM DIY chain.
On an area of 200 square meters, Cologne's hobby gardeners were offered everything their green heart desired: from organic food garden assortment to plants, cacti and growing material to free gardening workshops.

REAL LIFE BRAND EXPERIENCE
OLYMPUS PHOTOGRAPHY PLAYGROUND

VITAMIN E fascinating experiment proposes a feast for the senses for photography lovers and Not, with a total of 12 playgrounds, more than 300.000 visitors in Austria, France, Germany, Netherlands and Switzerland.

POP UP STORES & SALES SUPPORT
CHAR BROIL

Conception and realization of the US BBQ and grill accessories specialist Char Broil’s first own pop-up store, including the development of a tailored concept for sales support.
The design inspired to NY Meatpacking District style conveyed the ‘Real American BBQ’ feeling at Hamburg’s Rindermarkthalle (former cattle market) in the St. Pauli district.
The tailored training and merchandising concept maximized the shopping experience in more than 40 selected markets in Germany, Austria, France and the United Kingdom.

HERE WE ARE

The ASM Group can serve you with its agencies in Austria, Germany, Italy, Poland and Switzerland. In all other European countries we will support your activities through the top local experts in our European Sales Influence group network.

Wunderknaben GmbH
Mettmanner Straße 25
40699 Erkrath
T: +49 211 730 603 0
info@wunderknaben.com
www.wunderknaben.com
Wunderknaben GmbH - Wien
Peter-Jordan-Strasse 21 Top 4
1190 Wien
T: +43 1 367 04 50
info.wien@wunderknaben.com
wunderknaben.wien
VERTIKOM Austria GmbH
Billrothstraße 58/2
1190 Wien
T: +43 1 369 41 11 0
office@vertikom.at
/www.vertikom.at
www.vertikom.at/en/
VERTIKOM Sales Berlin GmbH
Oranienburger Straße 3
10178 Berlin
T: +49 30 602 723 00
sales@vertikom.com
www.vertikom-sales.com
www.vertikom-sales.com/en/
VERTIKOM Sales GmbH
Niederlassung München
Humboldtstraße 8
85609 Aschheim
T: +49 89 9309 050
sales@vertikom.com
www.vertikom-sales.com
www.vertikom-sales.com/en/
VERTIKOM Sales GmbH
Helfmann Park 7
65760 Eschborn
T: +49 6196 6405 0
sales@vertikom.com
www.vertikom-sales.com
www.vertikom-sales.com/en/
VERTIKOM Sales GmbH
Niederlassung Nürnberg
Schleifweg 37
90409 Nürnberg
T: +49 911 6605 800
sales@vertikom.com
www.vertikom-sales.com
www.vertikom-sales.com/en/
VERTIKOM GmbH (Holding)
Niederlassung Nürnberg
90409 Nürnberg
T: +49 911 6605 800
sales@vertikom.com
www.vertikom-sales.com
vertikom-sales.com/en/
VERTIKOM Switzerland GmbH
Chemin du Couchant 1
1007 Lausanne
T: +41 21 661 18 76
switzerland@vertikom.ch
www.vertikom.ch/de/
/www.vertikom.ch/en/
VITAMIN E GmbH
Raboisen 32
20095 Hamburg
T: +49 40 380 787 700
moin@vitamin-e.com
DE: https://www.vitamin-e.com
VERTIKOM Switzerland GmbH
Nordstraße 145
8037 Zürich
T: +41 44 575 37 00
switzerland@vertikom.ch
www.vertikom.ch/de/
www.vertikom.ch/en/
ASM SALES FORCE AGENCY SP. Z O.O.
Siedziba: ul. Świętokrzyska 18, 00-052 Warszawa
Biuro: ul.Niedźwiedzia 6B,02-737 Warszawa
T: 22 416 96 96, Fax: 22 829 94 62
sekretariat@asmsalesforce.pl 
asmsalesforce.pl/en-home
GreyMatters Spółka z o.o.
00-052 Warszawa ul. Świętokrzyska 18
Biuro: ul. Niedźwiedzia 6B 02-737 Warszawa
T: +48 502 431 054
sekretariat@greymatters.pl
www.greymatters.pl/en/
Gruppo Trade Service Polska
ul. Świętokrzyska 18 00-052, Warszawa
T: +48 (22) 829 94 80 Faks: +48 (22) 829 94 81
biuro@gruppotradeservice.pl
gruppotradeservice.pl
LARGO GROUP Sp. z o.o.
ul. Świętokrzyska 18, 00-052 Warszawa
T: +48 (22) 829 94 80
F: +48 (22) 829 94 81
biuro@largogroup.pl
largogroup.pl
Trade S.P.A. – MILANO
Viale Famagosta, 75 - 20142 Milano
T: +39 (02) 8928 9000
info@trade-spa.it
www.trade-spa.it
Trade S.P.A. – TORINO
VCorso F. Ferrucci, 77/9 - 10138 Torino
T: +39 (02) 8928 9000
info@trade-spa.it
www.trade-spa.it
Trade S.P.A. – ROMA
Via Cardinal de Luca, 22 - 00196 Roma
T: +39 (06) 4547 0922
F: +39 (06) 4547 0926
info@trade-spa.it
www.trade-spa.it

Talk to us

You have some questions and would like to know more about us?
We look forward to hearing from you!

Stephan Koch

Sales and Business Development Director
ASM Group

s.koch@asmgroup.com
T: +41 44 575 37 00