We help companies and brands to increase sales on the European market across all consumer touchpoints. ASM Group is the umbrella brand for all our subsidiaries in Austria, Germany, Italy, Poland and Switzerland.
The combination of our agencies brings together experts in sales, technology, communications, brand experience and commerce/e-commerce.
As a member of the European Sales Influence Group (ESI), we can offer all services across Europe.
PROUD SALES CREATORS!
We are master shopper experts. Sales specialists. Sales spaces and experiences creators!
The future of retail is changing, and it inspires us to come to work every day.
Our team of over 650 colleagues across with strong culture and brands across five countries, focuses on boosting the shopper journey know-how like no other company!
From innovation and design, to marketing and sales, everything we do is backed by over 20 years of experience on- and offline.
We take pride in creating new shopper experiences and partnering with the world’s most iconic brands, while delivering with passion the highest quality services to make our clients thrive.
CEO and Chairman
European Sales Influence Group
M&A and New Business Development
Caroline Duetsch Kubik
Chief Growth Officer ASM Group and Managing Director
VERTIKOM Sales Frankfurt
Chief Executive Officer
VERTIKOM Sales Nürnberg
Member of the Management Board
Marketing and Communication Director
VERTIKOM Sales Eschborn
Group Account Manager
Gruppo Trade Service
Key Account Manager
Sales Director Italy
Sales and Business Development Director
The three strategic competencies of our agencies are the foundation of the International Sales Platform, which enables companies to successfully enter a targeted European market through both on- and offline channels, leveraging our know how, skills, resources and local network.
The platform offers 3 types of cooperation models:
- Model I: consulting-based
- Model II: sales-oriented and commission-based
- Model III: joint venture-led
Every market works differently. Every consumer is specific. We have the right solutions for successful selling.
As an international player, we work out analysis and strategies based on our companies’ data and experience across Europe. From a pool of more than 32.000 sales specialists we recruit and train brand ambassadors to sell your brands and products in any given context.
We can count on an international network of warehouses and logistics services and cover every step in the supply chain: from factory to consumer.
We Sell In. Sell Through. Sell Out. Sell Hard.
Sales Force, Outsourcing
Merchandising, Rack jobbing, Training, Warehousing & Logistics
Promotions, Sampling, Active Selling
Sales Outsourcing and PromotionSamsung
Long-term sales promotion aimed at boosting sell-out, while also ensuring up- and cross-selling. After recruiting, casting and onboarding both external promotion staff and permanent staff for over 350 stores, Vertikom Sales also provides regular on-line performance-based and target-group-specific training. The comprehensive plan ensures evident improvements in the quality of sales assistance through the transfer of cross-product knowledge to POS users, as well as ongoing optimization of promotions and staff scheduling.
Training & MerchandisingFossil
In store merchandising training for Fossil’s employees, as well as merchandising services aimed at maximizing products exposure and sales, according to the company’s business priorities.
Promotion & SamplingPEPSICO
Through a convincing shopper experience based on sampling, tasting and POS placement, the activity focused on raising awareness about the new flavours and varieties of two PEPSICO brands in the same time frame. The gift-giving mechanisms increased consumers’ attention. From the operational standpoint, the organization of a unique travel team for two separate campaigns helped to minimise costs and maximise coverage.
From the first impression to the moment of purchase, we guide consumers to become your followers, buy your products and join your communities Through creative digital campaigns and a focus on online and social media, we trigger powerful attraction and create the perfect incentives to capture potential buyers.
We generate over 10 billion impressions in 1 year. We take care of specialized B2B target groups as well as very extensive communities with several million fans and followers.
We lead to sale.
Social Media, Influencer Marketing, Content creation, Digital ADV, Digital media buying, SEO optimization, Google Campaigns
DESIGN & TECH
Websites/Blogs, Web stores, Applications, E-commerce
Conception and supervision of ADV production for TV and digital channels, including adaptation to country-specific preferences, recipes development and presentation in tailored "How-to-Videos". After the production, VERTIKOM Switzerland also followed with the monitoring of the implementation and rollout of the Europe-wide Facebook campaign "Milka - Biscuit Run". VERTIKOM Switzerland’s concept of ‘food staging’ gained the best scores with regards to the "Appetite Appeal” and was adopted by the customer as a new standard for the entire Mondelez Biscuits category. The success was also reflected in conversion rates and sales.
INTERNATIONAL DIGITAL CAMPAIGNHELLA
Development of the international digital campaign for the “Master at Work” Hella Contest. Wunderknaben developed and managed the application system in 12 languages, as well as the design and development of landing page, teaser video and offline advertising material. The social media campaign on Facebook and YouTube gained 8 million reach with Facebook campaign.
SOCIAL MEDIASHOP APOTHEKE
A healthy life is fun, energetic and makes everybody happier. Wunderknaben’s job was to establish Shop Apotheke as the everyday healthy lifestyle partner, helping consumers to feel good. We focused on creating a uniform language and visual world for the heterogeneous ‘health’ topics so to enhance the effectiveness and inspiration of the posted content. The strategy aimed as well at expanding the target audience and build the brand community, addressing lifestyle topics and developing seasonal campaigns on the German and Austrian Shop Apotheke Facebook channels.
A brand is like a human. It has personality. We shape brand identities that engage people through all senses and design experiences that make brands memorable.
We work with our clients to develop consistent marketing concepts that perfectly match their needs.
We create real world brand communication, from trade fair stands to flagship stores on more than 3,500 sqm.
We design and manage events ranging from product launches to conferences and trade shows so to engage shoppers in relevant 365° experiences that lead to sales.
Pop-up Stores, Exhibitions, Flagship Stores
Events, Road Shows, Activation Concepts, Product Launches
Branding process, Corporate design
POP UP STORESTOOM
Conception, planning, implementation and operation of the greenest pop-up store of all times for TOOM DIY chain.
On an area of 200 square meters, Cologne's hobby gardeners were offered everything their green heart desired: from organic food garden assortment to plants, cacti and growing material to free gardening workshops.
REAL LIFE BRAND EXPERIENCEOLYMPUS PHOTOGRAPHY PLAYGROUND
VITAMIN E fascinating experiment proposes a feast for the senses for photography lovers and Not, with a total of 12 playgrounds, more than 300.000 visitors in Austria, France, Germany, Netherlands and Switzerland.
POP UP STORES & SALES SUPPORTCHAR BROIL
Conception and realization of the US BBQ and grill accessories specialist Char Broil’s first own pop-up store, including the development of a tailored concept for sales support.
The design inspired to to NY Meatpacking District style conveyed the ‘Real American BBQ’ feeling at Hamburg’s Rindermarkthalle (former cattle market) in the St. Pauli district.
The tailored training and merchandising concept maximized the shopping experience in more than 40 selected markets in Germany, Austria, France and the United Kingdom.
HERE WE ARE
The ASM Group can serve you with its agencies in Austria, Germany, Italy, Poland and Switzerland. In all other European countries we will support your activities through the top local experts in our European Sales Influence group network.
Peter-Jordan-Strasse 21 Top 4
T: +43 1 367 04 50
T: +49 911 6605 800
Siedziba: ul. Świętokrzyska 18, 00-052 Warszawa
Biuro: ul.Niedźwiedzia 6B,02-737 Warszawa
T: 22 416 96 96, Fax: 22 829 94 62
00-052 Warszawa ul. Świętokrzyska 18
Biuro: ul. Niedźwiedzia 6B 02-737 Warszawa
T: +48 502 431 054
ul. Świętokrzyska 18 00-052, Warszawa
T: +48 (22) 829 94 80 Faks: +48 (22) 829 94 81